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20 Proven Ways to Get Young People to Talk HIV

20 Proven Ways to Get Young People to Talk HIV

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The first step in eradicating HIV? Talking about it. One group has a captivating way to help do just that.

Our friends over at the Stigma Project, a small organization that releases social media-friendly messages around HIV, has definitely had a big impact (more than 3 million people around the world have seen at least one of its images). Now the group is hosting its first official fundraiser this month in Los Angeles (get tickets or donate here), and so we're looking back at its success so far.

Stigma Project graphics consistently go viral on social media outlets, thanks to a strategy that blend new media and pop culture. Just how viral? Here are its 20 most successful ads and the number of Facebook users each as reached:

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1. Cheat Sheet #1: HIV vs. AIDS
Campaign: HIV Talk
Reached: 437,094

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2. We're Not in 1984 Anymore, Toto
Campaign: Live HIV Neutral
Reached: 361,901

3_tsp_cheatsheet2
3. Cheat Sheet #2: HIV Disclosure Etiquette
Campaign: HIV Talk
Reached: 324,331

4_tsp_sharp
4. Stand Strong With Sharp
Campaign: N/A
Reached: 252,195

5_tsp_iamneutral
5. I Am HIV Neutral
Campaign: Live HIV Neutral
Reached: 183,963

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6. Cheat Sheet #3: Dating Profiles & HIV
Campaign: HIV Talk
Reached: 178,958

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7. Think Different
Campaign: Think Different
Reached: 114, 950

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8. I Am HIV Positive
Campaign: Live HIV Neutral
Reached: 108,147

9_tsp_bubblepop
9. 44 Percent of Gay or Bisexual Men (Bubble Pop)
Campaign: N/A
Reached: 99,718

10_tsp_keepcalm
10. Keep Calm and Talk About HIV
Campaign: HIV Talk
Reached: 82,047

11_tsp_mrclean
11. Mr. Clean & Positive
Campaign: World War: HIV
Reached: 79,104

12_tsp_elephant
12. Remove the Elephant
Campaign: Live HIV Neutral
Reached: 57,458

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13. Elephant Removal Required
Campaign: HIV Talk
Reached: 43,634

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14. Full Blown
Campaign: HIV Talk
Reached: 42,938

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15. Evolve
Campaign: Live HIV Neutral
Reached: 41,947

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16. HIV Today (Infographic)
Campaign: N/A
Reached: 39,426

17_tsp_partnerstudy
17. PARTNER Study Progress Report (Infographic)
Campaign: N/A
Reached: 37,993

18_tsp_kissme
18. Kiss Me, I'm Positive
Campaign: Live HIV Neutral
Reached: 37,745

19_tsp_hivtalk
19. HIV Talk
Campaign: HIV Talk
Reached: 28,185

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20. Got PrEP?
Campaign: Think Different
Reached: 27,279

Advocate Magazine - KehlaniAdvocate Magazine - Gus Kenworthy

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