Scroll To Top

Ohio AIDS ad campaign focuses on minorities

Ohio AIDS ad campaign focuses on minorities

Buses in seven Ohio cities are being used as traveling billboards as part of a campaign to increase HIV/AIDS awareness among minorities. The program began on October 12 with a rally at the statehouse in Columbus. The campaign, called "Get on the Bus," includes vehicles wrapped with images of African-Americans, Native Americans, Asians, and Latinos, with the slogan "Know the Facts. Get Tested." The ad campaign is the first phase of a $325,000 statewide effort to raise HIV/AIDS awareness among minorities. Sue Crumpton, executive director of the Columbus AIDS Task Force, said putting the message on buses is a good idea. "Catching people's attention this day and age is hard to do," she said. "Putting it on a bus puts it in front of you and, hopefully, triggers a change in behavior or makes someone want to go and get tested."

Advocate Channel - The Pride StoreOut / Advocate Magazine - Fellow Travelers & Jamie Lee Curtis

From our Sponsors

Most Popular

Latest Stories Editors