rocker Melissa Etheridge has joined forces with Hard
Rock International to launch this year's Rocktober
celebration for breast cancer awareness.
In recognition of
breast cancer awareness month every October, Hard Rock
International teams up with a variety of musicians to
promote the cause. Etheridge will perform her new
album, The Awakening, in its entirety on
September 25 to kick off the monthlong program.
experienced my own personal journey with breast cancer, I
know firsthand how important it is to raise awareness for
this cause," Etheridge said in a statement. "This
life-threatening disease affects millions of people
worldwide, and I am grateful that Hard Rock and I can
join together to get one step closer to eradicating breast
cancer in the near future."
Proceeds from the
sale of the $11 Hard Rock Breast Cancer Awareness
Pin will benefit the Breast Cancer Research Foundation.
The pin will be available at all Hard Rock cafe,
casino, and hotel locations as well as online at
Rock's commitment to philanthropy has always been our
foremost priority," said Hamish Dodds,
president and CEO of Hard Rock International.