Queer Eye returns to NBC to give a boost to Miss Match
Two weeks into the new season, NBC is tweaking its Friday schedule to try to support its struggling new Alicia Silverstone vehicle Miss Match. For the next three weeks, the buzzworthy comedy-drama will move from 8 p.m. to 9 p.m., while Law & Order: Special Victims Unit repeats will return at 10 p.m. The network will open the night at 8 p.m. with a rerun of sibling cable channel Bravo's Queer Eye for the Straight Guy on Friday, October 10, and newsmagazine Dateline on October 17 and 24. Sophomore drama Boomtown, which has trailed the competition in the 10-11 p.m. slot, is going on a three-week hiatus.
Miss Match, from out Sex and the City creator Darren Star, opened to an unimpressive 2.8 rating/10 share among adults 18-49 and dropped to a 2.0/7 in its second airing. Both times it finished third among adults 18-49 in the 8-9 p.m. hour behind CBS's new drama Joan of Arcadia and ABC's comedies. The soft opening of NBC's new Friday lineup coupled with the move of Law & Order: SVU from Fridays to Tuesdays this fall turned NBC from the dominant player on Friday to number 3 for the night in adults 18-49, a demographic coveted by advertisers.