Gay and lesbian
Americans now spend $76.5 billion
yearly to get away from it all, according to a new
report.
This is an
all-time high for the GLBT travel market, according to
research corporation Mintel International, which
commissioned the report. The study found many
differences between gay and straight vacationers: 80%
of gay Americans have updated passports, while only 20%
of their straight counterparts do. GLBT travelers also
tend to vacation in the fall, while heterosexuals
prefer to travel in the summer since many have
children.
"The GLBT
community has a greater willingness to spend their dollars
on travel than most mainstream consumers," said Chris Haack,
an analyst for Mintel International. "There is a
cultural affinity that tends to insulate it from the
shocks that affect the general traveler. Whether
communicating with GLBT singles, couples, or families,
industry players simply need to be aware of each
group's specific needs."
The report
pointed out that travel companies such as Orbitz and
Travelocity market directly to GLBT consumers. (The
Advocate)