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Sometimes cheeky can get you in trouble. Just ask beverage company Glaceau, the maker of Vitaminenergy. a caffeine-laden, vitamin-enhanced energy drink. The New York City-based Glaceau is known for its smartass approach to marketing itself, all the way down to its welcome phone message: "Hi, Bubbeleh, what's doin'?" an outer-borough accent squawks.
But some LGBT beverage drinkers weren't laughing after Glaceau started taking on competitor Red Bull. Glaceau had a campaign in which vehicles were bedecked with the slogan "Wings Are for Fairies," apparently poking fun at Red Bull's logo while engaging in what some saw as subtle gay-bashing.
When contacted, Glaceau released the following statement: "The slogan was a direct reference to a winged cartoon character in a competitive campaign, We apologize if our attempt at humor offended anyone in any way and we plan to remove this slogan from all vehicles as soon as possible." Gulp!
