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Glaceau, maker of the Vitaminenergy drink, may think twice about subtly insulting gay people in its next marketing campaign

Sometimes cheeky can get you in trouble. Just ask beverage company Glaceau, the maker of Vitaminenergy. a caffeine-laden, vitamin-enhanced energy drink. The New York City-based Glaceau is known for its smartass approach to marketing itself, all the way down to its welcome phone message: "Hi, Bubbeleh, what's doin'?" an outer-borough accent squawks.

But some LGBT beverage drinkers weren't laughing after Glaceau started taking on competitor Red Bull. Glaceau had a campaign in which vehicles were bedecked with the slogan "Wings Are for Fairies," apparently poking fun at Red Bull's logo while engaging in what some saw as subtle gay-bashing.

When contacted, Glaceau released the following statement: "The slogan was a direct reference to a winged cartoon character in a competitive campaign, We apologize if our attempt at humor offended anyone in any way and we plan to remove this slogan from all vehicles as soon as possible." Gulp!

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Christopher Lisotta