Crumbl Cookies founder Sawyer Hemsley comes out as gay

Sawyer Hemsley, founder of Crumbl Cookies who serves as the company's Chief Branding Officer, came out as gay late Monday night after various videos and social media threads publicly discussed his sexuality based on the entrepreneur's online presence.

Hemsley wrote in an Instagram post shared on Monday, August 25:

"Over the past little while, there have been people online trying to define me, twist things, and share conversations in ways that feel harmful. Instead of letting others write my story, I want to share it in my own words.

The truth is, over the past few years I've come to understand and accept that I'm gay. It's taken me a long time to really process this part of myself and even longer to feel comfortable enough to say it out loud. For most of my life, I didn't have the clarity to answer the questions or respond to the rumors. Coming to terms with it has been overwhelming and, at times, scary — but it has also brought me peace, joy, and authenticity that I wouldn't trade for anything.

I grew up with values and beliefs that I still deeply love and respect, which made this journey more complicated. But I remain grateful for my foundation, even as I've worked to embrace this truth about myself.

I know some people may have questions or even judgments, but my hope is that kindness, empathy, and love will lead the way. I've learned so much through this process — about strength, compassion, and the importance of living authentically.

Hemsley concluded the post writing, "At the end of the day, I'm deeply thankful: for the opportunities I've had, for the people who support me, and for the chance to live and share my story. It's a journey of growth and honesty, and one I'll never stop being grateful for."