London Wants You

Neal Broverman

Neal Broverman is the Editorial Director, Print of Pride Media, publishers of The Advocate, Out, Out Traveler, and Plus, spending more than 20 years in journalism. He indulges his interest in transportation and urban planning with regular contributions to Los Angeles magazine, and his work has also appeared in the Los Angeles Times and USA Today. He lives in the City of Angels with his husband, children, and their chiweenie.

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Neal Broverman

October 26 2009 9:20 AM EST

November 17 2015 5:28 AM EST

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The United Kingdom is getting serious about encouraging gay tourism -- the nation's first LGBT travel office opened Thursday in London.

Located in the West End off Leicester Square, the office (called KU, which is U.K. transposed) will provide LGBT travelers with tips on what to do and where to stay in Britain's capital.

"We want to show that London's exciting LGBT life is the best in the world," the center's director, Shaun Newport, told the Daily Mail. "We want to show off what our city has to offer to local, national, and international visitors as well as to Londoners old and new."

London will host WorldPride in 2012 as well as the Olympics.