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Car Ad Too Risqué in Italy

Car Ad Too Risqué in Italy


An Italian car ad has been barred from airing on at least one network because it was deemed too offensive to lesbians.

The ad for the Renault car company shows two women at a party. They flirt with each other from across the room, and then duck into a bedroom, but when it seems like things are about to turn sexual, one woman plays a trick on the other, running off with her shirt and driving off in the car.

While the Sky network is running the ads, produced by the firm Publicis, the state-run TV RAI has refused to air it, according to The Telegraph.

Daniele Tranchini, of Publicis, told The Telegraph, "We wanted to create an advert that was original, enjoyable and at the same time not vulgar and I believe we have achieved that."

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