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GLAAD on ’s Poor Box Office 

GLAAD on ’s Poor Box Office 


A spokesman for GLAAD says the gay rights group is not surprised the Vince Vaughn-Kevin James flick The Dilemma opened with a disappointing $17.4 million box office take over the weekend.

Gay and Lesbian Alliance Against Defamation deputy director of programs Herndon Graddick says he thinks producers and director Ron Howard alienated fans when they opted to keep the now-infamous "electric cars are gay" joke in the finished film.

"Although there are a million reasons why a film can fail, we hope that Ron Howard and Universal will recognize from this that alienating audiences isn't a recipe for success," Graddick said.

Though the film is not an outright bomb, it's a soft opening for Vaughn, whose last few films have opened with more than $30 million in ticket sales.

The film was made for a reported $70 million.

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