Liquor Ad: Gay Sons Drive Parents to Drink

A new ad for the Brazilian liquor Cachaca Magnifica offers the product to parents who need a "strong" drink after discovering clues that their son might be gay.

The ad, reported by Gawker via Copyranter, shows the blueprints for a home, with highlighted areas in the living room to indicate that "your son" and "your son's buddy" are watching Brokeback Mountain.

"If you gotta be strong, we gotta be strong," says the liquor ad.