The idea makes the head spin: Mitt Romney marrying Donald Trump. Michele Bachmann marrying Sarah Palin. And President Obama officiating at both weddings.
Dating website BeautifulPeople.com has launched a campaign featuring the “weddings,” with actors portraying the famous politicos, to publicize its new gay and lesbian versions, BeautifulPeopleGay.com and BeautifulPeopleWomenOnly.com. After a billboard company rejected the images, BeautifulPeople.com put up “censored” versions, with outlines only, this week in cities including Clearwater, Fla., and West Hollywood, with the full versions on mobile billboards in New York City and on the company’s website.
“This is a national campaign championing equal rights for the LGBT community and pledging support in a colorful way,” said Greg Hodge, Beautiful People’s managing director, in a press release. “Through a humorous campaign we wanted to showcase how many of our political heavyweights are living in the last century.” For every membership to the gay and lesbian sites, Beautiful People will donate 15% of the fee to a nonprofit championing marriage equality.
Beautiful People engages in the rather controversial practice of allowing members to vote on whether potential ones are attractive enough to join. The press release notes that the company already had a large LGBT membership but allowed only opposite-sex voting “to avoid members voting strategically against other beautiful hopefuls.” The exclusively gay and lesbian versions now allow members to vote on applicants of the same sex.