Washington United for Marriage, the coalition fighting to maintain marriage equality in Washington State, today released its first TV spot in support of Referendum 74. Featuring two parents with three daughters, one of whom is a lesbian, the ad will run on broadcast and cable networks statewide.
"We're very humbled and proud to be part of the campaign to make sure marriage can be legal for all three of our daughters in the state of Washington," said Robin Boehler, who along with her husband, Stephen, appears in the 30-second spot.
The television spot is the first to appear on TV screens in Washington following WUM's $5 million advertising buy, which the organization announced in August.
On Tuesday, WUM announced results from a new independent poll which found that 56% of Washingtonians would vote to approve Referendum 74, which would affirm the law passed by the legislature and signed by the governor to establish marriage equality. The poll was conducted by Survey USA for Seattle TV station KING.
The coalition fighting to protect marriage equality in the state also last month launched MarriageFactCheck.com, a site intended to provide information to counter oppositional claims about marriage equality's threat to the institution of marriage.
Washington's Democratic governor, Christine Gregoire, signed marriage equality into law in February, but opponents of the law gathered enough signatures to refer the issue to voters. On November 6, Washingtonians will be asked to vote for or against Referendum 74. A yes vote is in favor of maintaining marriage equality in the northwestern state, whereas a no vote signifies opposition to same-sex marriage.
If Washingtonians approve Referendum 74, the state would be the first in the country to affirm gay and lesbian rights at the ballot box.