It's not only your LGBTQ friends who are obsessed with Schitt's Creek.
The entire northwestern United States has seen a spike in Google traffic regarding the PopTV comedy, which centers on a rainbow family who has fallen from riches.
For the uninitiated, the show's final season, which recently wrapped up, led up to the marriage between David (gay cocreator Daniel Levy) and Patrick (Noah Reid) in addition to featuring gay icons Alexis (Annie Murphy) and Moira (Catherine O'Hara).
Reviews.org analyzed Google Trends for the socially distanced nation's searches related to entertainment in the past month. "Schitt's Creek" was the most-Googled term with these filters in the above-mentioned region.
Additionally, Tiger King, a Netflix docuseries about gay zoo owner Joe Exotic, has spiked in Google searches in Middle America. The show depicts Exotic's marriages to multiple husbands as well as his long-running feud with animal rights activist Carole Baskin.
Video games made up the Google interests of the remaining U.S. regions. Western states saw an uptick in interest in Animal Crossing, a Nintendo Switch game about anthropomorphic animals. Southern states are excited about the PlayStation 5, a system that will be released this fall.
In its compiling of this data, Reviews.org concluded, "No matter our regional differences, we're united by our love for being entertained." Which apparently also includes a love for queer content.