CONTACTAbout UsCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2025 Equal Entertainment LLC.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Privacy Policy and Terms of Use.
We need your help
Your support makes The Advocate's original LGBTQ+ reporting possible. Become a member today to help us continue this work.
Your support makes The Advocate's original LGBTQ+ reporting possible. Become a member today to help us continue this work.
Zelda Rubinstein, the Poltergeist actress and HIV activist, died Wednesday at the Barlow Respiratory Hospital in Los Angeles. She was 76.
The 4-foot, 3-inch actress had various health problems following a mild heart attack she suffered late last year.
Rubinstein will be remembered by gays for being one of the first celebrities to lend her name and face to an HIV/AIDS public awareness campaign aimed at gay men. In a series of billboards and posters that blanketed Los Angeles in the mid '80s, Rubinstein portrayed "Mother," a sweet maternal figure who urged her "sons" to play safe. The posters soon spread nationally and then internationally.
The actress spoke to Advocate.com recently about her role in the L.A. Cares campaign and the hit her career took for participating in it (see attached video).
Born in Pittsburgh in 1933, Rubinstein worked as a lab technician until getting into acting in her 40s. Her performance as the psychic Tangina in Poltergeist was hailed by critics, and she later nabbed roles in that movie's sequels and the quirky television show Picket Fences.
Rubinstein spoke out not only for safe sex but for the rights of gays and little people.
Nbroverman
From our Sponsors
Most Popular
Bizarre Epstein files reference to Trump, Putin, and oral sex with ‘Bubba’ draws scrutiny in Congress
November 14 2025 4:08 PM
True
Jeffrey Epstein’s brother says the ‘Bubba’ mentioned in Trump oral sex email is not Bill Clinton
November 16 2025 9:15 AM
True
Gay makeup artist Andry Hernández Romero describes horrific sexual & physical abuse at CECOT in El Salvador
July 24 2025 10:11 AM
True
Watch Now: Pride Today
Latest Stories
What does 2026 have in store for queer folks? Here’s what's written in the stars
December 29 2025 9:00 AM
In 2025, being trans in America means living under conditional citizenship
December 29 2025 6:00 AM
Here are the best shows on and off-Broadway of 2025
December 26 2025 7:00 AM
10 of the sexiest music videos that gagged everyone in 2025
December 25 2025 9:30 AM
Far-right, anti-LGBTQ+ Project 2025 will continue into 2026
December 24 2025 6:34 PM
Democratic officials sue RFK Jr. over attempt to limit gender-affirming care for trans youth
December 24 2025 4:30 PM
Heated Rivalry season 2: Everything we know so far
December 24 2025 3:30 PM
Who is Lillian Bonsignore — set to be first out gay Fire Department of New York commissioner?
December 23 2025 6:21 PM
True
The HIV response on a cliff-edge: advocacy must drive urgent action to end the epidemic
December 23 2025 2:23 PM
CECOT story pulled by Bari Weiss gets viewed anyway thanks to Canadian streaming service
December 23 2025 2:05 PM
Burkina Faso issues first sentence for 'homosexuality and related practices'
December 23 2025 2:02 PM
Transgender NSA employee files discrimination lawsuit against Trump administration
December 23 2025 12:03 PM
Billy Porter is set to make a 'full recovery' from sepsis
December 23 2025 11:54 AM
Trending stories
Recommended Stories for You

Neal Broverman
Neal Broverman is the Editorial Director, Print of Pride Media, publishers of The Advocate, Out, Out Traveler, and Plus, spending more than 20 years in journalism. He indulges his interest in transportation and urban planning with regular contributions to Los Angeles magazine, and his work has also appeared in the Los Angeles Times and USA Today. He lives in the City of Angels with his husband, children, and their chiweenie.
Neal Broverman is the Editorial Director, Print of Pride Media, publishers of The Advocate, Out, Out Traveler, and Plus, spending more than 20 years in journalism. He indulges his interest in transportation and urban planning with regular contributions to Los Angeles magazine, and his work has also appeared in the Los Angeles Times and USA Today. He lives in the City of Angels with his husband, children, and their chiweenie.
































































Charlie Kirk DID say stoning gay people was the 'perfect law' — and these other heinous quotes