Ellen's talk show gets a double life on Oxygen
BY Advocate.com Editors
June 05 2003 12:00 AM ET
Warner Bros. has sold a second window of its upcoming The Ellen DeGeneres Show to the Oxygen cable network. Episodes of the daytime talk series will reappear one week after their syndicated TV premiere, Monday-Friday after 10 p.m., on Oxygen, which hasn't determined a particular time slot yet. Additional episodes will repeat during the weekend as well. Financial terms of the deal were not disclosed.
The out comic's sly humor is a perfect fit for the female-targeted cable channel's sensibility, said Debby Beece, president of programming at Oxygen. "She's edgy but funny, and that's what we are," she said. "I think this is a big win for us."
More and more big-budget syndicated programs are looking to repurpose episodes elsewhere as a means of offsetting production costs. Warner Bros.' short-lived The Caroline Rhea Show earned a second window on ABC Family, and its upcoming The Sharon Osbourne Show will be repurposed on WGN Superstation. Premiering September 15, The Ellen DeGeneres Show is cleared in more than 95% of the country, including NBC-owned and -operated stations.