While Chick-fil-A gets hammered for its vocal and financial opposition to marriage equality, the question of whether a boycott makes a difference is inevitably resurrected.
Author Jackson Pearce isn't going to be eating at Chick-fil-A anymore.
Glee's Grant Gustin tweets that he'll no longer patronize the fast-food chain, while activists plan a kiss-in and other actions in protest of the company's funding of antigay groups.
Children won't find Muppets inside Chick-fil-A kids meals anymore. And there seems to be disagreement over exactly why.
A cake shop in Denver told a gay couple last week that they are refusing to make them a rainbow-layered wedding cake this fall.
The business' owners say these companies' participation in the National Gay and Lesbian Chamber of Commerce promotes a "political stance" it doesn't like.
While trying to downplay its president's proud opposition to marriage equality, the restaurant chain is careful not to contradict anything he said.