Drag Queen Dixie Longate is Wowing Audiences and Selling Tupperware

A red-haired vixen is one of America's best sellers of Tupperware -- those plastic containers prized by homemakers -- and she's only a woman part of the time.

Neal Broverman

Neal Broverman is the Editorial Director, Print of Pride Media, publishers of The Advocate, Out, Out Traveler, and Plus, spending more than 20 years in journalism. He indulges his interest in transportation and urban planning with regular contributions to Los Angeles magazine, and his work has also appeared in the Los Angeles Times and USA Today. He lives in the City of Angels with his husband, children, and their chiweenie.

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Neal Broverman

May 07 2012 1:54 PM EST

November 17 2015 5:28 AM EST

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A red-haired vixen is one of America's best sellers of Tupperware -- those plastic containers prized by homemakers -- and she's only a woman part of the time.

Dixie Longate is a drag queen who's sold hundreds of thousands of dollars worth of Tupperware through both parties and stage shows. Dixie came in number 1 at a recent Tupperware "jubilee" (or sales conference, in normal parlance), with $219,000 in sales.

Dixie, who describes her character as an Alabama mother with an arrest record, says Tupperware selling is not a backward step for women.

"Tupperware came into vogue when all these women were relegated to the kitchen," Dixie tells The Guardian. "And it was an amazing way for them to run their own businesses. I wanted to make this a little love letter to (Tupperware pioneer) Brownie Wise, and to women everywhere." Read more here.