Lunya, a sleepwear company, has announced its new lingerie set will be named "Offred" after Elisabeth Moss's character in the dystopian series The Handmaid's Tale. Her character is not one that will turn you on; she's a sex slave forced to bear children by a brutal patriarchy that treats women as subhuman. Lunya chose to name its red nightie after Offred, who also wears the color -- which identifies her as property.
Lunya has defended the silk set. "We're big fans of the show here at Lunya and named the color after Elisabeth Moss's journey as 'Offred,'" a spokesperson told io9. "We're with the resistance!"
The internet was not thrilled with the $178 item.
Superfans noted that the woman the set is named for is not even allowed to use her real name. After being enslaved, Moss's character was given the name to clarify who owns her. Offred is shorthand for of Fred (who rapes her regularly). Others noted that making the content mainstream is a reason to skip the show altogether.