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WATCH: Electro-Pop Band Priory Celebrates LGBT Lives in 'Put Em Up'

WATCH: Electro-Pop Band Priory Celebrates LGBT Lives in 'Put Em Up'

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Singer Brandon Rush says the song and its striking video were inspired by his gay brother.

Electro-pop band Priory of Portland, Ore., has shared a new NSFW video for its LGBT fight song "Put Em Up." The arresting black-and-white clip weaves together vignettes from several queer lives and by the end literally brings them all together -- very much in the flesh.

The band's singer Brandon Rush told Nylon magazine that the song, which Rush sings in the persona of a gay man, was inspired by his brother's struggle coming out in their conservative and religious family. His brother was still not accepted even after he joined the military.

"I'm happy that in the past couple of weeks our country has made a lot of progress in granting the LBGTQ community equality, but we all know we still have a long way to go," Rush said. "When we made the video, we wanted to show regular people doing regular things in an anonymous fashion until they came together in a place of mutual acceptance where everyone had a chance to be free to be whatever they were on the inside or outside."

The song's chorus finds the character lamenting, "Don't make me put 'em up, it's not like me," but the lyrics soon become playful, rejoicing, "We're hanging with the girls that look like boys, all right."

The band discussed the song and the video during a podcast with The Ally Coalition, a nonprofit that works with entertainers and their fans to raise awareness and funds for LGBT causes.

"Put Em Up" appears on the band's latest album, Need to Know.

Watch the video below:

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