Here Media's Macias Founds Marketing, PR Firm

Stephen Macias, executive vice president and general manager for Here Media Inc., parent company of The Advocate, is leaving to start Macias Media Group LLC, a full-service multimedia marketing, public relations, and corporate communications firm focused on connecting clients with LGBT consumers.

MMG, which will be headquartered in Los Angeles and begin operations October 1, will also serve as the marketing and PR agency of record for Here Media.

"Here Media congratulates Stephen and wishes him the best of luck in his new venture," says Here Media CEO Paul Colichman. "Over the past eight years Stephen has helped grow and shape our company's vision of the LGBT community taking its hard-earned place in the media space. We look forward to working with Macias Media Group LLC as the LGBT market becomes one of the most influential and coveted niches in the United States and across the world."

MMG will provide the company's brands, including The Advocate, Out, Out Traveler, HIV Plus, Here TV, Gay.com, Gay.net, and SheWired.com, with a comprehensive marketing and public relations strategy as well as social media initiatives. MMG will also oversee and facilitate Here Media's branded events, including the annual Out 100 gala. This year's Out 100 party will be held in November in New York City.

Trending stories

Where to stay in LGBTQ+ Ireland: Castles, domes and luxury retreats

France becomes world’s first country to enshrine abortion rights in constitution

From rock legends to Pride flags: Discover the vibrant LGBTQ+ scene in Asbury Park

'Drag Race's Plastique Tiara gets fairytale engagement—and a giant ring (exclusive pics)

Kelly Clarkson reveals secret of her sapphic wink, says she'd go for an 'older woman'

All 6 rogue Mississippi cops got long prison sentences in 'Goon Squad' torture of 2 Black men

Season 4 of The Switch on resilience & radical self-love returns this spring

Not a drill! 'Warfare's Kit Connor & Charles Melton kiss and go viral

Joe Biden has tied the record for most LGBTQ+ judges confirmed in federal courts

Peaches Christ says she's been 'retraumatized' by police investigating drag icon Heklina's death

How climate disasters hurt mental health in young people

SFAF's Dr. Tyler TerMeer says he'll continue to fight for health care for all

Discover the power of Wellness in your life

Cowboys & Queens U.S. tour by Jane Hilton: A modern American dream

Paulie Calafiore opens up on his steamy thirst traps: 'Everybody wants to see [me] half naked'

Gerald Garth is keeping people of color happy and healthy through trying times

Dylan Efron dishes on his sexy back arch & Speedo pics: 'That's what I'm good at!'

Olympic runner Yared Nuguse hard launches boyfriend in casual coming out post

Trump's orders prompt CDC to erase HIV resources

Discover why chic Costa Navarino is Europe's luxury getaway

'Mid-Century Modern's Richard Kind: Never turn down sailor sex

Ranking NWSL teams by how gay the name is

The Charles is Pacific Grove's new LGBTQ+ hotel

Pedro Pascal is aging like a fine wine — as proven by these 32 pics

Elon Musk uses burner accounts on X, doesn’t fact-check: report

• 0
• 1
• 2
• 3
• 4
• 5
• 6
• 7
• 8

"I have had a wonderful experience working with the Here Media family, and I am proud of the work the company has done in creating some of the most sought-after thought- and taste-makers in media," says Macias. "I'm excited to continue working with the important Here Media brands by creating 21st-century opportunities, while adding new clients eager to connect their brands with LGBT consumers."

Macias has been with Here Media for eight years. He was previously entertainment media director for the Gay and Lesbian Alliance Against Defamation. He has also served eight years on the board of directors of Outfest, the Los Angeles Gay and Lesbian Film Festival, with four of those years as president. In addition, he has served on the boards of the National Gay and Lesbian Task Force and the Gay Men's Chorus of Los Angeles.