WATCH: Study Shows Activism by Out Apple CEO Tim Cook Boosted Sales

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WATCH: Study Shows Activism by Out Apple CEO Tim Cook Boosted Sales
The study found that instead of scaring away customers, the out Apple executive's political stance attracted new customers. 
 Dawn Ennis
          
          Mar 21, 2016
          
        
Dawn Ennis
The Advocate's news editor Dawn Ennis successfully transitioned from broadcast journalism to online media following another transition that made headlines; in 2013, she became the first trans staffer in any major TV network newsroom. As the first out transgender editor at The Advocate, the native New Yorker continues her 30-year media career, in which she has earned more than a dozen awards, including two Emmys. With the blessing of her three children, Dawn retains the most important job title she's ever held: Dad.
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WATCH: Study Shows Activism by Out Apple CEO Tim Cook Boosted Sales

The study found that instead of scaring away customers, the out Apple executive's political stance attracted new customers.

The Latest

The Pentagon forced out a transgender Army major. Now her story is Emmy-nominated

The documentary Fighting to Serve follows Maj. Erica Vandal’s challenge to the trans military ban and the personal toll of her discharge.

Trailblazing trans lawyer fighting Trump named one of the world’s most powerful people

Shannon Minter’s TIME 100 recognition arrives as he fights the Trump administration's assault on transgender rights.

Heated Rivalry's Jacob Tierney goes viral for getting candid about his HIV diagnosis

Fans are praising the creator of the queer hockey romance for being so honest about his status.

I was dropped from a faith podcast for being queer

My life isn’t a “hot topic.” Queer minister Rev. Anne-Marie Zanzal reflects on faith, dignity, and what happens when LGBTQ+ identity is treated as a debate.

LGBTQ+ stories deserve to betold.

California cafe chain Philz Coffee orders Pride flags removed from stores. It's not going well

Trump asked an American worker about trans athletes at the White House. It backfired spectacularly

Who is Scott Bessent? Here's the gay billionaire and treasury secretary backing Trump tariffs

Denver’s only lesbian bar is in crisis. The community is stepping in

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Most Popular

Caitlyn Jenner tells right-wing podcast she's 'a hypocrite' to accept 'Woman of the Year' award

Jenner also revealed she lost her “F” marker on her U.S. passport and has appealed for help to President Trump

Trump’s new budget turns the FBI into the gender police

The plan casts opposition to “traditional values” as terrorism and raises fears of political targeting.

How Ozempic is impacting gay men's body image—and ability to bottom

Everything you need to know about the benefits and drawbacks of this trending drug.

As looksmaxxing rises, its biggest influencer lands in the hospital

Clavicular was hospitalized after a suspected overdose during a Miami livestream, and everyone could watch it happen.

Gay adult film star banned from US for 10 years following 'painful' interrogation

The award-winning model says his banishment was the worst day of his life.

Kentucky Gov. Andy Beshear to be honored for standing against anti-LGBTQ+ laws

Kentucky’s Democratic governor will receive a national allyship award after repeatedly vetoing anti-LGBTQ+ legislation in a Republican-controlled state.

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WATCH: Study Shows Activism by Out Apple CEO Tim Cook Boosted Sales

The study found that instead of scaring away customers, the out Apple executive's political stance attracted new customers.

FROM OUR SPONSORS

The Latest

The documentary Fighting to Serve follows Maj. Erica Vandal’s challenge to the trans military ban and the personal toll of her discharge.

Shannon Minter’s TIME 100 recognition arrives as he fights the Trump administration's assault on transgender rights.

Fans are praising the creator of the queer hockey romance for being so honest about his status.

My life isn’t a “hot topic.” Queer minister Rev. Anne-Marie Zanzal reflects on faith, dignity, and what happens when LGBTQ+ identity is treated as a debate.

LGBTQ+ stories deserve to betold.

More For You

Most Popular

Jenner also revealed she lost her “F” marker on her U.S. passport and has appealed for help to President Trump

The plan casts opposition to “traditional values” as terrorism and raises fears of political targeting.

Everything you need to know about the benefits and drawbacks of this trending drug.

Clavicular was hospitalized after a suspected overdose during a Miami livestream, and everyone could watch it happen.

The award-winning model says his banishment was the worst day of his life.

Kentucky’s Democratic governor will receive a national allyship award after repeatedly vetoing anti-LGBTQ+ legislation in a Republican-controlled state.