Hotel Ad Uses Noah's Ark Story to Welcome All Types of Couples

Axel Hotels Ad Uses Noah's Ark Story to Welcome All Types of Couples

While so many use the Bible to condemn LGBT people, this commercial offers an affirming approach.

Trudy Ring

Trudy Ring is The Advocate’s senior politics editor and copy chief. She has been a reporter and editor for daily newspapers and LGBTQ+ weeklies/monthlies, trade magazines, and reference books. She is a political junkie who thinks even the wonkiest details are fascinating, and she always loves to see political candidates who are groundbreaking in some way. She enjoys writing about other topics as well, including religion (she’s interested in what people believe and why), literature, theater, and film. Trudy is a proud “old movie weirdo” and loves the Hollywood films of the 1930s and ’40s above all others. Other interests include classic rock music (Bruce Springsteen rules!) and history. Oh, and she was a Jeopardy! contestant back in 1998 and won two games. Not up there with Amy Schneider, but Trudy still takes pride in this achievement.

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Trudy Ring

June 20 2017 2:58 PM EST

June 20 2017 10:06 PM EST

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Often the Bible is used to justify homophobia, but Axel Hotels is turning that narrative around with its new "Noah's Ark" commercial, conveying the message that all types of couples are welcome at Axel.

The ad, timed for LGBT Pride Month, shows a variety of same-sex couples, starting out with similar pairs -- "bears," "otters," "butterflies" -- and references the biblical story of Noah, who gathered animal pairs on an ark to escape a cataclysmic flood. The spot then mixes up the couples by gender and type, and it ends with the message "There's room for every kind of couple at our hotels."

Barcelona-based Axel operates gay-focused but "hetero-friendly" hotels in locations including Ibiza, the Canary Islands, Berlin, Buenos Aires, and its home city. "We created a free and tolerant society, where diversity and respect are valued," its website says. "Two men, two women or a man and a woman, any type of customers are equally welcome, without prejudice to their sexual orientation."

Watch the ad below.

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