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Lil Nas X Faces Off With Sam Elliott in Doritos Super Bowl Ad

Lil Nas X

The multiple Grammy winner stars in one of seven Super Bowl ads celebrating LGBTQ visibility that will air this Sunday. 

Doritos Super Bowl ads have become something of a tradition and for its 2020 commercial, the chip maker has multiple Grammy winner and "Old Town Road" singer Lil Nas X in a stand-off/dance-off with actor Sam Elliott (The Big Lebowski) over a bag of Cool Ranch Doritos.

The 60-second spot by Goodby, Silverstein & Partners features Lil Nas X, who came out publicly as gay not long after his song began dominated the charts last year, rides into a Western town on his horse where he challenges Elliott. After a few go-arounds it's clear that not even Elliott's signature mustache can win against the unstoppable Lil Nas X.

The ad is one of seven Super Bowl commercials that feature LGBTQ people or themes, a phenomenon GLAAD is calling the "rainbow wave" of advertising.

Joining Doritos with queer visibility at this year's Super Bowl are advertisers including Amazon Alexa, TurboTax, Pop-Tarts, Microsoft, Olay, and Sabra.

The upcoming "rainbow wave" has already elicited a right-wing backlash. One Million Moms -- an arm of the hate group American Family Association -- has petitioned to ban Sabra for showcasing drag queens in its ad. In response, GLAAD petitioned One Million Moms, a frequent but ineffectual boycotter of LGBTQ-inclusive ads and entertainment, to call it quits.

The Super Bowl airs Sunday.

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Tracy E. Gilchrist