Cottonelle recently dropped an ad featuring a gay male couple that has some conservatives promising to drop the brand. But the toilet paper brand, which encourages users to “give your booty a confidence boost” by using the product, responded to antigay consumers threatening to boycott by doubling down on its support of LGBTQ people.
The 15-second spot features a squeaky-clean bow tie-clad guy prepping to “meet the parents.”
“Down there care from Cottonelle … down there because today you meet the parents,” the voice-over says as he nervously sits and waits.
“So before they sit you down, give your booty a confidence boost with cleaning ripples that remove more at once for a superior clean and make you feel like the kind of guy he takes home to mother," the ad continues.
The spot, which began airing earlier this month, enraged some longtime homophobic fans of the toilet paper who tweeted at Cottonelle and threatened to boycott. One user said they would drop the brand because it made them sick.
Recorded a movie. Watching.
Cottonelle has a commercial with 2 guys in it, talking about cleaning “down there”.
Make me sick. Nasty. @cottonelle ...just became an un-customer.
—S'More(@silkride) February 22, 2019
But Cottonelle was not moved by the threat and responded by essentially saying it would not cave and would continue to support LGBTQ people.
Being clean impacts everyone, and it’s an important step to feeling your best. Here at Cottonelle Brand, diversity is embraced in all aspects and we are proud to share a commercial that is representative of that. Thank you for reaching out.
— Cottonelle (@cottonelle) February 22, 2019
Cottonelle continued to stand its ground when another user warned the brand that emphasized cleanliness in the ad to “beware” of what it promotes.
After 20+ years I'm breaking up with @cottonelle. Too bad. Beware what you embrace. Be more aware what you promote.
— Kenny Cook (@MSGLiberty) February 19, 2019
The brand responded with by affirming its support in the best way.
"No matter a person’s orientation, gender, or anything else, being clean impacts everyone," the brand wrote.
Watch the ad below.