Is MySpace always
mine, or can it belong to someone else?
At the cost of
losing 160,000 friends, Democrat Barack Obama's
presidential campaign has taken over control of the MySpace
page listed under his name on the popular social
networking site.
For the past 2
1/2 years the page has been run by an Obama supporter from
Los Angeles named Joe Anthony. At first that arrangement was
fine with the Obama team, which worked with Anthony on
the content and even had the password to make changes
themselves.
But as the page
exploded in popularity in recent months, the campaign
became concerned about an outsider having control of the
content and responses going out under Obama's name, so
the campaign told Anthony it wanted him to turn
the page over.
In this new
frontier of online campaigning, it's hard to determine the
value of 160,000 MySpace friends--about four times
what any other official campaign MySpace page has
amassed. But the Obama campaign decided it wouldn't
pay $39,000, which is what Anthony said he proposed for his
extensive work on the page, plus some additional fees up to
$10,000.
MySpace
reluctantly stepped in to settle the dispute and decided
that Obama should have the rights to control www.myspace.com/barackobama as of
Monday night, while Anthony had the right to take the
contact information for all the friends who signed up
while he was in control. That includes the right to
tell them exactly how he feels about the Obama
campaign.
Anthony referred
the Associated Press to his MySpace blog, where he has
written that he is heartbroken that the Obama campaign was
"bullying" him out of the page he built. He said the
candidate has lost his vote.
Meanwhile, the
Obama campaign is trying to rebuild his friends network
from scratch and was up to more than 17,000 by midday
Wednesday.
"We support the
MySpace community and look forward to building our
relationship," said campaign spokesman Bill Burton. (Nedra
Pickler, AP)