The Coors Brewing
Company is the first corporation to commit charitable
funds to the Matthew Shepard Foundation's new "Campaign
to Erase Hate."
mother of slain college student Matthew Shepard, made a
vocal plea for donations to the campaign at a
recent Shepard Foundation gala. The beer company
responded by announcing they will match 100% of
the first $25,000 in individual donations made through
the "Campaign to Erase Hate" website at www.matthewshepard.org/site/PageServer?pagename=Erase_Hate_Project_Main_Page.
The campaign aims
to make society safer for LGBT people through
increased education, advocacy, and awareness.
"We are starting
a movement of people dedicated to erasing hate from
our schools, workplaces, and communities," said Shepard in a
release. "For the last 10 years, individuals have been
raising [funds] themselves to do amazing things with
no resources. What we are trying to do is give this
great work a structure and create a community of
individuals who are using their voices and talents to
address these issues."
battled accusations of homophobia in years past, is
making a public commitment to gay rights with its
donation to the Shepard Foundation.
great pride in being a partner with an organization with
such a powerful and important message," said Doug Sanborn,
Coors's manager of corporate relations, in a
release. (The Advocate)
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