CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2024 Pride Publishing Inc.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Private Policy and Terms of Use.
A lesbian mother is suing Netflix for privacy invasion, charging that the video-rental giant outed her through its disclosure of anonymous information about customers as part of a high-profile contest to improve its recommendation system.
The suit, Doe v. Netflix, was filed in federal court in California Thursday and seeks more than $2,500 in damages for each of more than two million Netflix customers, according to Wired.
"In order to get a better movie recommendation algorithm, the online DVD rental company gave more than 50,000 Netflix Prize contestants two massive datasets. The first included 100 million movie ratings, along with the date of the rating, a unique ID number for the subscriber, and the movie info. Based on this data from 480,000 customers, contestants had to come up with a recommendation algorithm that could predict 10 percent better than Netflix how those same subscribers rated other movies," reports Wired.
However, the suit charges that the seemingly anonymous data actually allowed contestants to determine the unique identity of Netflix customers.
"So it wasn't surprising that just weeks after the contest began, two University of Texas researchers -- Arvind Narayanan and Vitaly Shmatikov -- identified several Netflix users by comparing their 'anonymous' reviews in the Netflix data to ones posted on the Internet Movie Database website. Revelations included identifying their political leanings and sexual orientation," reports Wired.
The data remains accessible on the Internet, although the contest ended this summer. The suit asks Netflix to refrain from launching another contest to improve the recommendations, which would give out even more personalized data such as zipcodes, ages, and gender.
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
From our Sponsors
Most Popular
Here Are Our 2024 Election Predictions. Will They Come True?
November 07 2023 1:46 PM
17 Celebs Who Are Out & Proud of Their Trans & Nonbinary Kids
November 30 2023 10:41 AM
Here Are the 15 Most LGBTQ-Friendly Cities in the U.S.
November 01 2023 5:09 PM
Which State Is the Queerest? These Are the States With the Most LGBTQ+ People
December 11 2023 10:00 AM
These 27 Senate Hearing Room Gay Sex Jokes Are Truly Exquisite
December 17 2023 3:33 PM
10 Cheeky and Homoerotic Photos From Bob Mizer's Nude Films
November 18 2023 10:05 PM
30 Steamy Photos of Folsom Street Fair 2023 Debauchery
October 15 2023 11:06 PM
42 Flaming Hot Photos From 2024's Australian Firefighters Calendar
November 10 2023 6:08 PM
These Are the 5 States With the Smallest Percentage of LGBTQ+ People
December 13 2023 9:15 AM
60 Burly Pics from Bearrison Street Fair 2022
October 08 2023 8:30 PM
Watch Now: Advocate Channel
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Latest Stories
Prince William's aversion to spectacle created one — and might spawn a King Harry
March 22 2024 6:24 PM
Outrage after Oklahoma prosecutor declines charges in Nex Benedict bullying death
March 22 2024 5:21 PM
George Santos leaves Republican Party, will run for House seat as independent
March 22 2024 4:07 PM
Catherine, Princess of Wales, announces she has cancer
March 22 2024 2:57 PM
Pride
Yahoo FeedProhibition Wellness & revolutionizing self-care for all
March 22 2024 1:19 PM
Biden sacrifices LGBTQ+ Pride flags at U.S. embassies to pass 'critical' spending bill
March 22 2024 12:37 PM
Tennessee bill would permit anti-LGBTQ+ foster and adoptee parents
March 22 2024 11:54 AM
Plus
Yahoo Feed8 dating tips for gay men from a gay psychotherapist
March 22 2024 11:51 AM
Trans woman assailed during Kanye West's Rolling Loud set beats back 'bullies' (exclusive)
March 22 2024 11:34 AM
Out Congress members outraged as anti-LGBTQ+ bills advance
March 21 2024 6:59 PM
RuPaul shades 'masculine white gay men' who project 'internalized homophobia'
March 21 2024 5:43 PM
Alabama forces universities to implement trans bathroom ban while outlawing DEI
March 21 2024 3:55 PM
'Cruel' Nebraska senator investigated after using colleague's name in a rape scene
March 21 2024 3:51 PM
Police arrest Russian nightclub employees over drag show
March 21 2024 2:24 PM
Pride
Yahoo FeedUnleash your fiery spirit with The Pride Store’s Aries gift guide
March 21 2024 2:08 PM
Cable news coverage of 2023 anti-trans bills lacked trans voices: Media Matters
March 21 2024 12:45 PM