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Tax prep company H&R Block and food chain Subway are the latest companies to let MTV know they will no longer sponsor the show Skins because of its sexual content.
According to The Hollywood Reporter, Subway's ads will not appear on the second episode of the show, airing Monday. The Parents Television Council launched a campaign last week to get companies to pull their ads from the series, which is adapted from a BBC program. Taco Bell was the first to do so, because the portrayal of teenagers having sex and doing drugs does "not fit for our brand," a spokesman told the Reporter. H&R Block, General Motors, and Wrigley have also asked that their commercials be pulled.
Executives of MTV's parent company, Viacom, met with Skins' producers to discuss toning down show's provocative content because some images may be in violation of child pornography laws, The New York Times reported last week.