'COLORIST' IS CODE FOR COOL
Sheryl Crow posed for a Revlon ad that pitted its coloring product against her professional and picky colorist himself. The guy played an obstinate stereotypical gay hairstylist at first before coming around to give the product his approval. Might be a stereotype, but in the end the stylist is the arbiter of cool.
The 2012 Toyota Camry “Reinvented” commercial riffs on of all the things in the world that have been reinvented. Immediately we see the reinvented couch as a batch of hot women rock a chair pose and wait for the guy to come sit down and watch the game. Good for Toyota that they saw fit to have the couch come in a male version too. The guy didn’t seem to mind too much, either.
A Motorola ad for the 2010 Super Bowl featured actress Megan Fox supposedly taking a self-portrait while in the bathtub and wondering what would happen if she sent the photo out to her online followers. Amid a montage of macho guys who are tragically distracted by Fox's bare shoulders, the ad shows a woman slapping her boyfriend for looking at the image, followed by two effeminate, presumably gay men slapping one another for the same offense. New York Times columnist Stuart Elliott panned the ad, saying it played into stereotypes about gay men. As for the shaky logic that two gay men would come to blows over a barely scandalous picture of a straight actress, well … Clearly advertisers can't be bothered by logic when they have stereotypes to perpetuate.
Hot damn! No words, but really, no words are used in this 2012 ad. H&M flaunted its newest headliner for its sportswear line, David Beckham. “Becks” showed off every erotic curve and seductive line he has on his iconic bod with only those tight ‘n white briefs on. Good job to H&M for turning up the heat for every demographic watching the Super Bowl. Then came CNN commentator Roland Martin, who got all hot and bothered in a bad way, tweeting "“If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl.” GLAAD called for his firing.
IT'S JUST A PROMO!
Neil Patrick Harris got slammed by right-wing conspiracy theorists for supposedly mocking Christianity and forcing the gay agenda on viewers by wearing black eye paint inscribed with the 2013 Super Bowl date, similar to how Tim Tebow sports Bible verses across his cheekbones. No one seemed to care when Beyoncé rocked the same look, so way to go, Neil Patrick Harris — rock that war paint.
HIS ROYAL HIGHNESS
Elton John played the role of Pepsi King in this 2012 ad, and his costume lived up to the occasion. Then X Factor winner Melanie Amaro won his approval by nailing her club-mixed rendition of the crowd favorite “Respect” by Aretha Franklin.
THE OLD NORMAL
A year before the NFL lifted its ban on "advocacy ads" during the Super Bowl in 2010, the policy came under fire for selective enforcement that advocates say amounted to antigay discrimination. An NBC affiliate in Los Angeles refused to air a 30-second spot featuring two gay dads and their five children from GetToKnowUsFirst.org, an LGBT advocacy organization created in response to California's passage of Proposition 8, which repealed marriage equality in the state. "We bought ads before, during, and after the Super Bowl in 10 markets across California," said GetToKnowUsFirst project coordinator John Ireland in a statement. "I was truly stunned while watching the programming, to see that they had selectively blocked our ads, while allowing other advocacy ads to air." KNBC, the affiliate that refused the gay parenting ad, did run commercials addressing steroids and smoking during the 2009 game. Watch the ad above, and meet Xavier, Michael, and their family.