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Residents of Lynwood, Calif., were surprised to see the famous golden arches of their local McDonald's turned upside-down. What is more surprising is that it wasn't an accident.
In an email to Business Insider, company officials revealed they were planning on flipping all of their digital logos on Thursday, International Women's Day, in "celebration of women everywhere." (The Lynwood store's physical arches were flipped in honor of Women's Day.)
"From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success," chief diversity officer Wendy Lewis said in a statement.
Many took to Twitter to congratulate the company, but several others quickly criticized the Illinois-based chain, throwing sarcastic comments around and posing questions about the wages it pays its employees.
\u201ccongrat's to the corporation McDonalds for solving sexism\u201d— caleb ecarma (@caleb ecarma) 1520456838
\u201cHey @McDonalds, maybe instead of a cheap PR stunt where you make the M a W to \u201csupport\u201d women, you do something real \u2014 like paying your workers a living wage. https://t.co/xoOHRvSQdx\u201d— Nate Lerner (@Nate Lerner) 1520458065
McDonald's has yet to comment on the Twitter backlash surrounding its PR move. Despite the crew clothes and updated signage, there's no word of the company donating any money to organizations supporting women. McDonald's has also not announced any plan to raise wages for its employees; its average worker makes just $9 an hour.