Reasons to Have Pride in 2012, Part 3
BY Advocate Contributors
May 17 2012 5:15 AM ET
Because ham-fisted antigay boycotts keep backfiring
The right-wing group One Million Moms threatened a boycott of JCPenney if the retailer used Ellen DeGeneres as its spokeswoman. DeGeneres turned out to have many more supporters and she kept the gig, with ads premiering during the Oscars. The “million” also targeted Toys “R” Us for stocking the Life With Archie comic (pictured) featuring popular character Kevin Keller’s same-sex wedding, but it was buyers, not the store, that removed the issue from shelves — the print run sold out. The biggest backlash came when the National Organization for Marriage called for a boycott of Starbucks because the Seattle-based company backed Washington State’s new marriage equality law. Social media percolated with support for the coffee purveyor, and in April the pro-LGBT campaign SumOfUs.org presented Starbucks with a thank-you card and petitions signed by more than 640,000 people grateful for the company’s stance. That’s more than 20 times the number who pledged to boycott Starbucks.