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Motorola joins
Bono-backed Project Red HIV effort
Motorola becomes fifth major corporate partner in HIV fund-raising effort
Mobile telephone maker Motorola has signed on as the fifth major corporate partner in the HIV awareness fund-raising and education campaign dubbed Project Red, so named because of the red-colored products sold to help raise money to fight AIDS in developing nations, the Chicago Tribune reports. The campaign, launched in January by U2 lead singer Bono, is aimed at raising money for the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Motorola will offer a red version of its Slvr mobile phone, which will be available in Europe later this year and in North America soon thereafter, campaign officials say. Other corporate partners donating a portion of their profits from the sale of Project Red items include the Gap, Armani, Converse, and American Express. (The Advocate)
