NOM's Spooky Message to Lawmaker: "You're Next"

Marriage equality opponents swore to campaign against New York senator Mark Gristanti, who helped to pass the law, but their latest tactic sounds dangerous, gay right supporters say.

"Mark Grisanti You're Next," reads a billboard on a highway on the way into his district in Buffalo. Except for a link to an antigay website, that's the entire message, written in all-caps, knockout type.

The National Organization for Marriage reportedly bought the billboard and is behind the communique. So what does it mean by "you're next" in its message?

Gay rights supporters in a report from local news station WGRZ suggest the billboard incites violence, even if that's not the intention.

"Are the homophobes suggesting Grisanti should be the next public official attacked?" wrote one viewer in the report. "Putting up a threat like 'you're next' begs for violence to be committed. Don't they know who Gabby Giffords is?"

If passers-by actually do go to the website, they might connect the dots. NOM claims that Democrat David Weprin's loss in a special election earlier this month was because of his support for marriage. Political analysts say that interpretation is wrong.