In another sign of the "transgender is hot" trend, designer Marc Jacobs is stealing the spotlight from Louis Vuitton — which made headlines last week with the announcement that Jaden Smith, the 17-year-old son of Will Smith and Jada Pinkett Smith, will star in the company's spring-summer 2016 womenswear collection ad campaign. Jacobs announced this week his collection will feature transgender director and producer Lana Wachowski.
Jacobs unveiled the new advertising campaign on Instagram, where he posted a picture of Wachowski modeling a blue plaid dress and cardigan.
“This season’s ad campaign represents a series of connected events; a visual narrative," Jacobs wrote in the post. “It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking. The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America.”
Jacobs got the idea to feature Wachowski after hearing her acceptance speech for the Human Rights Campaign's 2012 visibility award.
“She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility," the designer wrote. “I found myself referencing Lana’s words in my daily life and sharing her speech with close friends. In the days before our Spring/Summer ‘16 fashion show and through a fateful series of communications, much to my incomprehensible delight, Lana accepted an invitation to our show in New York City and thus I took her, 'fashion show virginity'.”
Jacobs's full collection will be unveiled in February. The Louis Vuitton collection has already been shown.