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LGBT Travel Market Biggest Ever, New Report Says

LGBT Travel Market Biggest Ever, New Report Says

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LGBT travelers remain a growing and lucrative market despite tough economic times, a new report says.

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LGBT travelers are a more valuable market than ever, says a new report from marketing firm Out Now Global.

The report, released Wednesday at the World Travel Market, an industry event in London, puts the potential value of the LGBT leisure travel market at a record $181 billion for 2013, up from $165 billion this year. The United States is the biggest single-country market, at $52.3 billion, but the total value of the eight biggest markets in Europe surpasses the U.S. at $58.3 billion.

Out Now Global CEO Ian Johnson said LGBT people make travel a priority despite the economic crunch many face. "Many LGBT people have grown up experiencing things a bit tougher than most, so a difficult economy, and working to keep things moving in tough times, including our travel plans, is part of the modus operandi for many of us," he said. "Like many people, LGBT consumers are finding the cost of living tough and some are working two or more jobs to keep things together, but with dramatically fewer households with children, travel remains a viable option for more LGBT travelers and one that is still within their household budget."

For more findings from the "Out Now Business Class Global LGBT Travel Report," click here.

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Trudy Ring

Trudy Ring is The Advocate’s senior politics editor and copy chief. She has been a reporter and editor for daily newspapers and LGBTQ+ weeklies/monthlies, trade magazines, and reference books. She is a political junkie who thinks even the wonkiest details are fascinating, and she always loves to see political candidates who are groundbreaking in some way. She enjoys writing about other topics as well, including religion (she’s interested in what people believe and why), literature, theater, and film. Trudy is a proud “old movie weirdo” and loves the Hollywood films of the 1930s and ’40s above all others. Other interests include classic rock music (Bruce Springsteen rules!) and history. Oh, and she was a Jeopardy! contestant back in 1998 and won two games. Not up there with Amy Schneider, but Trudy still takes pride in this achievement.
Trudy Ring is The Advocate’s senior politics editor and copy chief. She has been a reporter and editor for daily newspapers and LGBTQ+ weeklies/monthlies, trade magazines, and reference books. She is a political junkie who thinks even the wonkiest details are fascinating, and she always loves to see political candidates who are groundbreaking in some way. She enjoys writing about other topics as well, including religion (she’s interested in what people believe and why), literature, theater, and film. Trudy is a proud “old movie weirdo” and loves the Hollywood films of the 1930s and ’40s above all others. Other interests include classic rock music (Bruce Springsteen rules!) and history. Oh, and she was a Jeopardy! contestant back in 1998 and won two games. Not up there with Amy Schneider, but Trudy still takes pride in this achievement.