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Boy Barbie Commercial Won’t Make It to TV

Boy Barbie Commercial Won’t Make It to TV


The collaboration between Moschino and Barbie was such a hit, there’s no need to air the ads on television.

The memorable ad for the Moschino Barbie -- a collaboration between out designer Jeremy Scott's fashion line and the legendary Mattel toy -- won't be seen outside of the Internet since the limited run of dolls is already sold out.

The ad was believed to be the first by Barbie to feature male children. The video quickly went viral on the internet this week, due in no small part to the proudly flamboyant boy and his memorable line "Moschino Barbie is so fierce!" But the dolls were just as popular as the clip, selling out in one day earlier this month.

The Moschino Barbie video parodied 1980s Barbie commercials and the young boy was inspired by a childhood Scott. The designer described the video as a "fauxmercial," since he and Mattel saw it more as a publicity tool than an actual commercial.

"When I dreamt up the concept for the Moschino Barbie fauxmercial, I felt it was natural to have a little boy representing for all the little boys like myself who played with Barbies growing up," Scott said, according to the U.K.'s PinkNews. "Barbie was more than a toy, she was a muse for me."

Mattel echoed the gender-neutrality of the dolls and the Moschino clip.

"The video celebrates how boys and girls alike play with Barbie -- it's all about self-expression, fashion, imagination and storytelling," Mattel said in a statement.

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