Lady Gaga follows through on her promise to launch a memorable campaign for Fame, her highly-touted black fragrance with the release of a trailer as provocative as any of her music videos.
“We thought, let’s just make the most epic fragrance campaign of all time and let’s not care at all about whether they can even print it or show it on TV,” Gaga tells Vogue. “Let’s just do everything we ever dreamed of. We basically did this purely for the pleasure of working together.”
The 35-second clip, produced by Ridley Scott and directed by Steven Klein, who helmed Gaga's "Alejandro" video, features the superstar emerging from a black liquid bath and eventually ruling over an army of men. Watch it below.