The virulently anti-LGBTQ group One Million Moms' latest target is Mattel's line of Creatable World dolls, which are aimed at making play more inclusive for all kids.
"Mattel has actually created a toy that glorifies gender inclusivity and ignores one's biological sex. Calling 'gender' a label is the same as saying that being a male or female is no different than being tall or short," One Million Moms writes in a petition demanding Mattel discontinue its recently announced line of dolls.
The Creatable World line consists of six customizable kits that include long and short hair options and clothes and accessory options that run the gamut of having traditionally been associated with feminine and masculine looks.
"Creatable World gives kids a blank canvas to create their own characters. Switch long hair for short hair - add a skirt, pants, or both. It's up to you! Mix and match, swap or share," the Mattel website reads.
"Toys are a reflection of culture, and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels," said Senior Vice President of Mattel Fashion Doll Design Kim Culmone, said in a statement.
But One Million Moms views the dolls as an existential threat to society. The petition reads:
"Mattel is confusing our innocent children by attempting to destroy very definitive gender lines. Why can't the toy manufacturer let kids be who God created them to be instead of glamorizing a sinful lifestyle? The gender inclusive dolls are the most ridiculous toys 1MM has seen in a while."
"Mattel is following a trend to desensitize America by telling children they can be whatever gender they want to be. This irresponsible line of toys is dangerous to the well-being of our children. Mattel should avoid aiming to please a small percentage of customers while pushing away conservative customers who hold to the age-old truth that a boy is a boy and a girl is a girl."
This year alone, One Million Moms has protested the existence of a possible lesbian couple in Toy Story 4, Whole Foods for hosting a drag story hour,Arthur for featuring a cartoon rat's wedding to a male aardvark, and a Parentsmagazine cover featuring gay dads.
The Southern Poverty Law Center, a progressive organization that monitors bigotry, classifies the American Family Association, One Million Moms' parent organization, as a hate group for the misleading information it spreads about LGBTQ people. The Million Moms group has a history of objecting to LGBTQ-inclusive media and advertising.