Leading entertainment and sports agency Creative Artists Agency has signed Los Angeles–based media publisher equalpride — owner of The Advocate — and its family of brands, which serve LGBTQ+ audiences and, increasingly, women and people of color.
The agency will identify and create opportunities in a variety of areas, including creative strategy, brand partnerships, and more.
With a focus on LGBTQ+ news, lifestyle, and entertainment, equalpride is a community of storytellers, innovators, and influencers who believe in giving a voice to all people. Its award-winning brands, in addition to The Advocate, include Out, Pride.com, Out Traveler, Plus, and the new Advocate Channel.
“We know our clients and future advertisers share our mission for equality and diversity, and want new and big ideas to reach underserved minority audiences,” Mark Berryhill, equalpride’s gay-identifying CEO, who is also an equalpride principal owner and board member, said in a press release. “With CAA being the best, largest, and in our view, most visionary and committed representative, we are thrilled to begin our work together to drive more opportunities across the advertisement and entertainment landscapes.”
Equalpride was returned to LGBTQ+ majority ownership in 2022 and is the leading certified LGBTQ+ owned and operated media, digital, social, TV, print, and entertainment company in the U.S. It specializes in branded content, experiential and live events, licensing, and original content in all genres, tapping the more than 55 years of uplifting, inspiring, and at times, life-changing stories of LGBTQ+ experiences in America. Its platforms reach a vast majority of the American LGBTQ+ audience every month. Women and people of color make up 50 percent and 25 percent of its monthly audience, respectively.