Gay Controversy May Have Benefited Chick-fil-A
BY Trudy Ring
October 26 2012 7:49 PM ET
Consumers who supported Chick-fil-A’s antigay activism — or those who simply responded to the company’s heighted public profile —apparently stepped up for the fast-food chain this summer.
During the third quarter of this year, the number of people who told survey-takers they’d visited Chick-fil-A within the previous month increased 2.2% over the same period in 2011, according to the Quick-Track study by chain restaurant market research firm Sandelman & Associates.
This means “Chick-fil-A may have benefited from remarks by president and chief operating officer Dan Cathy that he supported the ‘biblical definition of the family unit,’” ABC News reports.
Cathy had said in a July interview with the Baptist Press news service that he was “guilty as charged” in opposing same-sex marriage. It had come to light that the company’s charitable foundation had donated millions to antigay groups.
LGBT activists called for a boycott of the chain and organized a Same-Sex Kiss-In Day to protest, and public officials in Chicago and Boston threatened to block the company from opening new restaurants in their cities. Meanwhile, conservatives urged supporters to patronize the chain, with former Arkansas governor Mike Huckabee, now a Fox News Channel host, launching a Chick-fil-A Appreciation Day that generated record sales.
The controversy was “something that brought Chick-fil-A to the forefront of people’s minds,” Sandelman & Associates president Jeff Davis told ABC. “There are a lot of people who have an affinity to the brand, and when you drive those things together it drives some action.” Chick-fil-A officials declined comment.
- Fox's Newest Cop Comedy Is Quietly Breaking Ground
- Op-ed: What People Don't Get About Dismay Over Jared Leto
- Anne Rice Announces New Vampire Chronicles Novel
- Op-ed: In Boston, an Ugly St. Patrick's Day Tradition Continues
- Trans Woman Sues CrossFit After Being Told to Compete in Men's Division
- WATCH: Gay Man's Grandfather Came Out to Him at 90 Years Old
- Travel PHOTOS: Miami's Winter Party Combines Skin, Philanthropy 38 min 12 sec ago
- Television Fox's Brooklyn Nine-Nine Quietly Breaks Ground 43 min 52 sec ago
- Couples/Personal Finances The Financial Effects of DOMA: Ushering in a New Year Money Minute 1 hour 44 min ago
- Arts & Entertainment Opera Director Gerard Mortier Dies at 70 1 hour 59 min ago
- Television MTV's Awkward Adds 2 New Gay Characters 2 hours 19 min ago
- Print Issue The Striking Muxe: Mexico's Third Gender 6:01 AM
- Current Issue Editor’s Letter: April/May Issue 5:01 AM