LGBT Travel Market Biggest Ever, New Report Says
BY Trudy Ring
November 09 2012 8:01 AM ET
LGBT travelers are a more valuable market than ever, says a new report from marketing firm Out Now Global.
The report, released Wednesday at the World Travel Market, an industry event in London, puts the potential value of the LGBT leisure travel market at a record $181 billion for 2013, up from $165 billion this year. The United States is the biggest single-country market, at $52.3 billion, but the total value of the eight biggest markets in Europe surpasses the U.S. at $58.3 billion.
Out Now Global CEO Ian Johnson said LGBT people make travel a priority despite the economic crunch many face. “Many LGBT people have grown up experiencing things a bit tougher than most, so a difficult economy, and working to keep things moving in tough times, including our travel plans, is part of the modus operandi for many of us,” he said. “Like many people, LGBT consumers are finding the cost of living tough and some are working two or more jobs to keep things together, but with dramatically fewer households with children, travel remains a viable option for more LGBT travelers and one that is still within their household budget.”
For more findings from the “Out Now Business Class Global LGBT Travel Report,” click here.
Sign Up For Email Updates
- Women Op-Ed: Remembering Sakia Gunn: the News Coverage and Homophobic Murder 11 min 53 sec ago
- Politics Puerto Rico House Approves Antidiscrimination Bill 20 min 9 sec ago
- Entertainment News Week in Geek: Star Trek Actor Gets Wet and Naked, Justice League, and More 1 hour 7 min ago
- Activism Multimedia Project Addresses LGBT Rights Among Palestinians 1 hour 33 min ago
- Women WATCH: Sara Gilbert is a Lesbian Stereotype in Flannel and Birkenstocks 3:36 PM
- Women Lena Dunham Is NOT Amused By Lesbian Porn Parody of Girls 2:54 PM
- Music Gay Singer-Songwriter Deals with Heartbreak 2:52 PM