Cadillac vies for
gay consumers in new ad campaign

General Motors is raising its visibility to LGBT consumers as it unleashes its newest ad push targeted to the demographic. In its first gay-specific print ad, GM will run a spot showing a male couple together in the Cadillac DTS.

"We wanted to put a face on the brand," John Gasloli, national advertising manager for Cadillac, told Commercial Closet.org, a Web site concerned with LGBT advertising. "We previously focused on the product and wanted to pull in more of the emotional." This ad is part of their general "Life. Liberty. And the Pursuit" campaign, which features a larger cross section of American car buyers.

"I was on the shoot looking ahead to our print buy, knowing we'd be in Out, The Advocate, and Instinct ," Gasloli said in the article.

This new spot continues a three-year effort for GM to advertise in gay-focused media. ( The Advocate )