Motors is raising its visibility to LGBT consumers as
it unleashes its newest ad push targeted to the
demographic. In its first gay-specific print ad, GM
will run a spot showing a male couple together in the
"We wanted to put
a face on the brand," John Gasloli, national
advertising manager for Cadillac, told Commercial
Closet.org, a Web site concerned with LGBT
advertising. "We previously focused on the product and
wanted to pull in more of the emotional." This ad is part
of their general "Life. Liberty. And the Pursuit"
campaign, which features a larger cross section of
American car buyers.
"I was on the
shoot looking ahead to our print buy, knowing we'd be
Out, The Advocate,
said in the article.
This new spot
continues a three-year effort for GM to advertise in
gay-focused media. (