Cadillac vies for gay consumers in new ad campaign

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Cadillac vies for

            gay consumers in new ad campaign
 Mike Grippi
          
          May 24, 2007
          
        
Mike Grippi
 See Full Bio 
       General
            Motors is raising its visibility to LGBT consumers as
            it       unleashes its newest ad push targeted to the
            demographic. In its first       gay-specific print ad, GM
            will run a spot showing a male couple together       in the
            Cadillac DTS.     
       "We wanted to put
            a face on the brand," John Gasloli, national
            advertising manager for Cadillac, told Commercial
            Closet.org, a Web site       concerned with LGBT
            advertising. "We previously focused on the       product and
            wanted to pull in more of the emotional." This ad is part
            of their general "Life. Liberty. And the Pursuit"
            campaign, which       features a larger cross section of
            American car buyers.     
       "I was on the
            shoot looking ahead to our print buy, knowing we'd be
            in Out, The Advocate, and Instinct," Gasloli
            said in the article.     
       This new spot
            continues a three-year effort for GM to advertise in
            gay-focused media. (The Advocate)     

        
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Cadillac vies for
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Cadillac vies for gay consumers in new ad campaign

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The Latest

The Trump ally who took control of the Kennedy Center during last year’s leadership overhaul is expected to step down Monday.

Cal Calamia won the race again, but left mostly empty handed.

Well before he became Texas’s Democratic nominee for U.S. Senate, James Talarico helped a nervous student leader find the courage to wear a rainbow Pride pin, writes Nathan Barrera-Bunch.

Andry Hernández Romero and five other Venezuelan men accuse the Department of Homeland Secuirity of unlawfully deporting them to El Salvador’s CECOT prison.

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Most Popular

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The unsolved murder, dubbed the “gay Black Dahlia,” was cracked wide open by filmmaker Rachel Mason.

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Cadillac vies for
gay consumers in new ad campaign