Despite temperatures threatening to melt the makeup and frizz the hair of anyone who ventured outside, over 100 reality TV stars, fashion icons, and Los Angeles socialites gathered last night at the House of Petals on La Cienega Blvd. to participate in the Reality Cares Foundation in conjunction with Green Lab Design Studio and Gaudy Public Relations' "Green With Envy" fashion event. The Reality Cares Foundation is an all-volunteer organization that encourages reality stars to get involved raising awareness for various issues and causes, and last night it was all about the environment.
Hosted by Janice Dickinson, the event attracted such familiar faces as Rebecca Cardon and Brian Peeler of Work Out, and Jai Rodriguez of Style Network's Ultimate Style, who also acted as emcee for the evening. With an eco-friendly theme, the House of Petals was filled with nature-inspired twists on the typical Hollywood event, such as a "green carpet" and a runway made of grass. The contrast between the event's emphasis on the natural and the many fake tans, enhanced lips, and enlarged breasts on the attendees created an atmosphere of irony that was not lost on anyone.
As stars were interviewed and photographed on the green carpet, many revealed their own environmentally conscious habits -- everything from using eco-friendly lightbulbs to driving hybrid cars and taking public transportation. When asked about the difficulty of maintaining a green lifestyle, Cardon encouraged, "It's very easy. You just alter a few things and make a huge difference."
The band Almost Amy performed at the after-party
Janice Dickinson, who wore oversize black sunglasses the duration of the event, agreed, exclaiming (with her 20-something son by her side) "I'm a soccer mom -- if I can do it, you guys can do it!" She then looked down at a young female reporter and, noticing that she was chewing gum, insisted on taking the gum out of her mouth and planting it on the girl's shoulder before answering any more questions. Dickinson's camera crew caught the moment on film, as it did throughout the evening while taping the fourth season of her hit reality show, TheJanice Dickinson Modeling Agency. With her many eccentricities, Dickinson's presence at the event attracted quite a crowd, and even several hours into the evening there was still a line of people down the block waiting to get in.
After the green carpet arrivals, guests drifted from the flower-covered patio to the indoor bar, mingling and sampling the tasty hors d'oeuvres provided by Beverly Hills' Greenleaf Gourmet Chopshop. The main event of the evening, a green fashion show featuring eco-conscious designers and many of the Janice Dickinson Modeling Agency models, was introduced by Reality Cares representative Todd Michael Krim just as the sun was going down. Music from Madonna and Justin Timberlake piped over the loudspeakers as models wearing everything from all-natural fibers to recycled trash strutted their stuff. Jai Rodriguez detailed the style and mission of each designer (Deborah Lindquist, Carushka, Green Guru, and Haute Trash, among others) as the models showed off their innovative lines.
Jai Rodriguez served as emcee
The post-fashion show event included a performance from the band Almost Amy and free massages offered in a back lounge courtesy of Massage Envy.