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New Benetton Campaign Features Transgender Model

New Benetton Campaign Features Transgender Model

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Lea T appears in a campaign spotlighting people with 'incredible personal stories.'

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Transgender model Lea T is featured in United Colors of Benetton's spring-summer ad campaign, which spotlights people who have "incredible personal stories."

"The route they followed in order to get [to fashion success] was a very unusual route, a different route," company chairman Alessandro Benetton told reporters in Paris Wednesday, The Daily Beast reports. "It is perhaps one of the most 'Benetton' campaigns, productwise, that we have ever done."

In addition to Lea T, a Brazilian transgender woman whose father was a soccer star, those in the campaign include Alek Wek, a war refugee from Sudan; German model Mario Galla, who has a prosthetic leg; Elettra Wiedemann, the daughter of Isabella Rossellini and granddaughter of Ingrid Bergman; Kiera Chaplin, granddaughter of Charlie Chaplin and great-granddaughter of playwright Eugene O'Neill; and several others. They were photographed by Giulio Rustichelli.

"The playful campaign and motley cast are a clear pitch to renew relations with younger consumers, a market key to Benetton's success during its heyday, when Oliviero Toscani was churning out shocking, and ultimately iconic, campaigns for the brand in the 1980s and 1990s that included a nun kissing a priest, death-row inmates, and AIDS patients," The Daily Beast notes.

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Trudy Ring

Trudy Ring is The Advocate’s senior politics editor and copy chief. She has been a reporter and editor for daily newspapers and LGBTQ+ weeklies/monthlies, trade magazines, and reference books. She is a political junkie who thinks even the wonkiest details are fascinating, and she always loves to see political candidates who are groundbreaking in some way. She enjoys writing about other topics as well, including religion (she’s interested in what people believe and why), literature, theater, and film. Trudy is a proud “old movie weirdo” and loves the Hollywood films of the 1930s and ’40s above all others. Other interests include classic rock music (Bruce Springsteen rules!) and history. Oh, and she was a Jeopardy! contestant back in 1998 and won two games. Not up there with Amy Schneider, but Trudy still takes pride in this achievement.
Trudy Ring is The Advocate’s senior politics editor and copy chief. She has been a reporter and editor for daily newspapers and LGBTQ+ weeklies/monthlies, trade magazines, and reference books. She is a political junkie who thinks even the wonkiest details are fascinating, and she always loves to see political candidates who are groundbreaking in some way. She enjoys writing about other topics as well, including religion (she’s interested in what people believe and why), literature, theater, and film. Trudy is a proud “old movie weirdo” and loves the Hollywood films of the 1930s and ’40s above all others. Other interests include classic rock music (Bruce Springsteen rules!) and history. Oh, and she was a Jeopardy! contestant back in 1998 and won two games. Not up there with Amy Schneider, but Trudy still takes pride in this achievement.