A new report
projects that the total buying power of America's gay
population this year will be $641 billion--an increase
of $30 billion from 2005. Bob Witeck, president of
Witeck-Combs Communications, which issued the report,
said that research like this is a key reminder of the
importance of the LGBT market, both to corporate
America and the LGBT population as a whole. "It's
a confidence figure in our own population to say that
we do matter," Witeck said. "For gays and lesbians in
our households, we want to be taken seriously and
respectfully. We want to be counted."
Witeck attributed the increase in buying power
in part to the growing number of people who identify
themselves as gay, lesbian, bisexual, or transgender.
However, he added, buying power does not necessarily mean
wealth. "We have seen evidence from researchers that gay men
may earn slightly less than their heterosexual
counterparts," Witeck said. (Sirius OutQ News)
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