CONTACTAbout UsCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2025 Equal Entertainment LLC.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Privacy Policy and Terms of Use.
We need your help
Your support makes The Advocate's original LGBTQ+ reporting possible. Become a member today to help us continue this work.
Your support makes The Advocate's original LGBTQ+ reporting possible. Become a member today to help us continue this work.
A new report projects that the total buying power of America's gay population this year will be $641 billion--an increase of $30 billion from 2005. Bob Witeck, president of Witeck-Combs Communications, which issued the report, said that research like this is a key reminder of the importance of the LGBT market, both to corporate America and the LGBT population as a whole. "It's a confidence figure in our own population to say that we do matter," Witeck said. "For gays and lesbians in our households, we want to be taken seriously and respectfully. We want to be counted." Witeck attributed the increase in buying power in part to the growing number of people who identify themselves as gay, lesbian, bisexual, or transgender. However, he added, buying power does not necessarily mean wealth. "We have seen evidence from researchers that gay men may earn slightly less than their heterosexual counterparts," Witeck said. (Sirius OutQ News)
From our Sponsors
Most Popular
Bizarre Epstein files reference to Trump, Putin, and oral sex with ‘Bubba’ draws scrutiny in Congress
November 14 2025 4:08 PM
True
Jeffrey Epstein’s brother says the ‘Bubba’ mentioned in Trump oral sex email is not Bill Clinton
November 16 2025 9:15 AM
True
Gay makeup artist Andry Hernández Romero describes horrific sexual & physical abuse at CECOT in El Salvador
July 24 2025 10:11 AM
True
Watch Now: Pride Today
Latest Stories
Democratic officials sue RFK Jr. over attempt to limit gender-affirming care for trans youth
December 24 2025 4:30 PM
Heated Rivalry season 2: Everything we know so far
December 24 2025 3:30 PM
Lillian Bonsignore will be first out gay Fire Department of New York commissioner
December 23 2025 6:21 PM
The HIV response on a cliff-edge: advocacy must drive urgent action to end the epidemic
December 23 2025 2:23 PM
CECOT story pulled by Bari Weiss gets viewed anyway thanks to Canadian streaming service
December 23 2025 2:05 PM
Burkina Faso issues first sentence for 'homosexuality and related practices'
December 23 2025 2:02 PM
Transgender NSA employee files discrimination lawsuit against Trump administration
December 23 2025 12:03 PM
Billy Porter is set to make a 'full recovery' from sepsis
December 23 2025 11:54 AM
Soccer stars Rafaelle Souza and Halie Mace are engaged & the video is so adorable
December 23 2025 10:52 AM
What is 'hopecore' and how can it make life better for LGBTQ+ people?
December 23 2025 10:00 AM
Santa Speedo Run 2025: See 51 naughty pics of the festive fundraiser
December 23 2025 6:00 AM
Instructor who gave U of Oklahoma student a zero on anti-trans paper removed from teaching
December 22 2025 9:36 PM
All about the infamous CECOT prison — on which CBS's Bari Weiss pulled a story
December 22 2025 7:27 PM
Chest binder vendors respond to 'absurd' FDA warning letter: 'Clearly discrimination'
December 22 2025 3:16 PM
Gay NYC Council member Erik Bottcher drops U.S. House bid, will run for state Senate instead
December 22 2025 2:03 PM
Massachusetts removes rule requiring foster parents to support LGBTQ+ youth
December 22 2025 12:55 PM
Dave Chappelle defends Saudia Arabia set: Trans jokes 'went over very well'
December 22 2025 12:33 PM
Texas judge who refused to officiate same-sex weddings sues to overturn marriage equality
December 22 2025 11:41 AM
Trending stories
Recommended Stories for You

































































Charlie Kirk DID say stoning gay people was the 'perfect law' — and these other heinous quotes