The United Church
of Canada is developing a marketing campaign that will
cast same-sex marriage and other controversial topics
in a humorous light to destroy traditional church
stereotypes. The campaign, which will include a series
of ads in magazines and newspapers, is meant to draw in
new members to the church since membership nationally has
declined to about 573,000 members, reports BrandRepublic.
"We wanted people to recognize [that United
Church members] do have humor; they can laugh at
themselves. People can ask them questions about moral,
spiritual issues, whatever is on their mind." said Malcolm
Roberts, who developed the ad campaign for United Church.
Among the ads, one depicts two male groom
figurines on top of a wedding cake with text that
reads "Does anyone object?" Another ad is of a
squirrel asking controversial questions such as "Does God
hate me if I'm gay?" or "Does this croissant look like
the Virgin Mary?"
For more information on the campaign, visit WonderCafe.ca