Logo premieres
The Ride: Seven Days to End AIDS, March 13

Logo will present the premiere of The Ride: Seven Days to End AIDS, on Monday, March 13, at 10 p.m. Eastern/Pacific. The five-part documentary series will explore the AIDS LifeCycle event, a seven-day, 585-mile ride from San Francisco to Los Angeles to raise money for AIDS organizations. "Telling personal stories is what Logo does best," said Logo senior vice president of original programming Eileen Opatut in a statement. "This series allowed us the opportunity to meet a wide range of people affected by the AIDS crisis. Each person participating in AIDS Lifecycle has one goal--raising awareness for HIV/AIDS and finding a cure. At Logo, we share the same goal, and by airing The Ride we hope to shed a new light on this disease." For more information, visit www.LOGOonline.com.