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The Greater Philadelphia Tourism Marketing Corp.--along with RSVP, a major presenter of gay and lesbian travel opportunities (and a subsidiary of PlanetOut, parent company of The Advocate), and R Family, founded by Rosie and Kelli O'Donnell--hope to promote gay-friendly vacations in and around Philadelphia. This is the first time that gay vacation companies have signed on to promote a specific destination. Philadelphia has shown a continuing commitment to promote the city as an ideal vacation destination for gay travelers. In 2003 the tourism group launched a campaign titled "Get Your History Straight and Your Nightlife Gay," and in 2004 the city became the first to release a television commercial aimed specifically at gay travelers. The GPTMC hopes these efforts will bring some of the $64 billion that gay and lesbian tourists spend each year on travel to the City of Brotherly Love.