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Super Bowl Ad Resorts to Gay Stereotype

Motorola-adx390

New York Times advertising columnist Stuart Elliott breaks down the Super Bowl ads beyond the Tim Tebow-Focus on the Family controversy. The gay reporter says that slapstick ads in particular were "overused," a reflection of Madison Avenue's reluctance to take risks in difficult times.

The ads panned by Elliott include one from Motorola that featured two highly effeminate-looking men slapping each other in an apparent lovers' quarrel. His verdict? A tired tactic.

"Other sponsors revived several other overused Super Bowl ad tactics aimed at younger viewers," writes Elliott. "Doritos, KGB and Motorola, among others, tried slapstick violence."

Read the review here. Watch the Motorola "gay bitch slap ad" below.

[youtube https://www.youtube.com/v/_m_r1dqYJnc&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1 expand=1 site_id=25879312]

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